Case Assignment (internal environment) STRATEGY Appendix B3. Conduct a portfolio analysis using the BCG matrix (worksheet on page 113 in W&M chapter 12) or the GE matrix (worksheet on page 119 in W&M chapter 13). Be sure to provide a justification for the place of each SBU (strategic business unit). Appendix B4. Using the worksheet… Continue reading Case Assignment (internal environment)
STRATEGY
Appendix B3. Conduct a portfoli