Category: Marketing Strategies

Objectives and Issues. Objectives are often considered goals. They must be phrased in business language. This means they are SMART (specific, measurable, achievable, realistic or reasonable, and time-sensitive). For the swimming pool business example, an objective is not to “offer custom pools in Virginia.” Objectives are very specific. An objective would be “to increase swimming… Continue reading Objectives and Issues. Objectives are often considered goals. They must be phras

Objectives and Issues. Objectives are often considered goals. They must be phrased in business language. This means they are SMART (specific, measurable, achievable, realistic or reasonable, and time-sensitive). For the swimming pool business example, an objective is not to “offer custom pools in Virginia.” Objectives are very specific. An objective would be “to increase swimming… Continue reading Objectives and Issues. Objectives are often considered goals. They must be phras

Objectives and Issues. Objectives are often considered goals. They must be phrased in business language. This means they are SMART (specific, measurable, achievable, realistic or reasonable, and time-sensitive). For the swimming pool business example, an objective is not to “offer custom pools in Virginia.” Objectives are very specific. An objective would be “to increase swimming… Continue reading Objectives and Issues. Objectives are often considered goals. They must be phras