You will have a maximum of 10 minutes for your individual presentation. You have to include the following points: 1. The Brand: the rationale behind the branding concept, including the name, brand history/background, and marketing research. 2. Brand characteristics & positioning: brand characteristics concepts and their association with the target audience. 3. Brand Symbolism: the… Continue reading You will have a maximum of 10 minutes for your individual presentation. You have