INTRODUCTION This week’s topic involves distribution channels. The assigned reading discusses the profound changes a digital business environment has on traditional distribution channels. READING ASSIGNMENT All required textbooks are listed and available for download from the course Syllabus. Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com Chapter 7 Watson, R.T.,… Continue reading INTRODUCTION
This week’s topic involves distribution channels. The assigned read
Category: Internet Marketing
Introduction This week’s topic involves distribution channels. The assigned read
Introduction This week’s topic involves distribution channels. The assigned reading discusses the profound changes a digital business environment has on traditional distribution channels. Reading Assignment All required textbooks are listed and available for download from the course Syllabus. Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon.com Chapter 7 Watson, R.T.,… Continue reading Introduction
This week’s topic involves distribution channels. The assigned read
“Exploring Practical Methodologies of E-Commerce: Inbound Marketing, Social Media, and More”
ASSIGNMENT INTRODUCTION Introduction This module is oriented to practical methodologies of e-commerce. Inbound Marketing begins a discussion of search engines and then moves to the role social media plays in helping e-businesses find and connect with their market. Blogging, videos and other tools are also covered. One of the reasons the Pay Click Advertising text… Continue reading “Exploring Practical Methodologies of E-Commerce: Inbound Marketing, Social Media, and More”
Business Model: Understanding & Adaptation in the Digital Age – Study Guide.
ASSIGNMENT INSTRUCTION; Introduction This week’s topic will examine the question of what is a business model. After exploring this basic question, we will begin to learn how to adapt a business model to the internet without repeating the mistakes of others. Reading Assignment The required textbook is listed and available for download from the course… Continue reading Business Model: Understanding & Adaptation in the Digital Age – Study Guide.
Explain the current online, offline, and social media marketing strategies of the e-commerce business?
Requirement: This is a continuous activity for part A, keep working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such… Continue reading Explain the current online, offline, and social media marketing strategies of the e-commerce business?