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After reading the HubSpot case, please answer the following questions:What do you think of adopting chatbot in general? Do you see any potential of chatbot in marketing, or not at all? If yes, why? What are the pros of chatbot that can outweigh its cons? If no, why? What are the cons that can outweigh the pros? Be specific as to why. You can support your argument using details from the case if needed.
Do you think if a company should disclose that customers are interacting with AI when they are using the chatbot? If yes, why? If no, why? Be specific as to why. Provide your reasoning focusing on its impact on user experience and customer relationship building. What are the potential risks if you disclose (if yes) or don’t disclose (if no) it? You can support your argument using details from the case if needed.
In which stage in the customer’s purchase funnel do you think the chatbot can provide the most value? Why? Be specific as to why. You can use the details from the case if needed.
Your answer can be 1-3 paragraphs for each question.
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